WHY SINGAPORE GP SUCCEEDS?
This article was expertly written by James Allen and explains why the Singapore GP has been very successful since day 1 and I completely agree. For the complete article proceed HERE . Why has Singapore quickly become one of F1′s most important and successful races, where events in places like Korea and India have floundered? Of course the charisma of the night race and the economic location of the event, in the business gateway to Asia are significant factors. But the reason why it works so well is the business model for organising the event. And it’s one other F1 races and aspiring hosts would do well to emulate. The key to it is a public/private model; a 60-40 split between the Singapore government and a private company owned by entrepreneur Ong Beng Seng, whose property, hotels and lifestyle business also extends to operating Ferrari dealerships in Singapore and Shanghai. Ong was the first to bring Haagen Dazs ice cream to Asia and is one of Singapore’s main concert promoter...