Alvin's Formula One Blog

We all know how difficult Kimi can become sometimes with the media and sponsors as he is the type of guy that does not really give a shit. Really, he says that a lot. His straight faced response to whatever happens on and off the track makes him one of the most popular F1 drivers on the grid. Funny how the more he doesn't want to get in the limelight, the more he does. So it was a bit of a surprise to hear that he had signed up to promote a clothing brand from his home country and became their brand ambassador. He even agreed to do a video to spoof how he signed up with them. Only Kimi can look real on film like he does with no emotion. The contract in question was his deal to be the face of Makia’s new racing range, but rather than announce the signing via a dry press release, the company got Raikkonen to do some more acting in a spoof kidnap plot in which he is taken by some heavies, wearing black hood and all, to a remote caravan where he is blackmailed to sign up for Makia be...

Tuesday 2nd December 2008 Lewis Hamilton has already started preparations for the defence of his Formula One World title - in icy isolation in Finland. Hamilton, who became the youngest World Champion in F1 history just four weeks ago, is currently in the middle of a week-long intensive training camp. The 23-year-old is being tested to the limit at the Kuortane Sports Institute in western Finland, a rigorous regime that has become an annual event on the team's calendar for drivers and staff in recent years. "Travelling to Finland for our winter training camp is one of the best weeks of the year for me," insisted Hamilton. "It feels like you're miles from anywhere and totally cut off from the outside world, which allows me to focus solely on my training, which is great. "It's certainly not an easy week as Finland in the winter is cold and icy, and we're pushed hard for day after day....