Wednesday, March 11, 2009

McLaren go radio controlled

By Jonathan Noble Tuesday, March 10th 2009, 13:12 GMT

Lewis Hamilton gets his hands on a radio-controlled version of his Formula One car in the latest viral ad from McLaren's title sponsor Vodafone.

The advert features his team making Hamilton's car fully controllable via bluetooth from a Blackberry.

Hamilton is not only made to look like he can steer the car, but he drives it out of the pits and is even seen driving it around a section of the Portimao track at the end.

Matt Bishop (McLaren Group Head of Communications and Public Relations) said: "Vodafone tech is pretty mega. I wouldn't say it replaces the need for Lewis Hamilton, because he's pretty mega too.

"But it's amazing what can be done with a Blackberry Storm and that's all I'm prepared to say about it at the moment!"

The viral can be viewed here.

source : Autosport

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