Sunday, October 21, 2012


We all know how difficult Kimi can become sometimes with the media and sponsors as he is the type of guy that does not really give a shit. Really, he says that a lot. His straight faced response to whatever happens on and off the track makes him one of the most popular F1 drivers on the grid. Funny how the more he doesn't want to get in the limelight, the more he does.

So it was a bit of a surprise to hear that he had signed up to promote a clothing brand from his home country and became their brand ambassador. He even agreed to do a video to spoof how he signed up with them. Only Kimi can look real on film like he does with no emotion.

The contract in question was his deal to be the face of Makia’s new racing range, but rather than announce the signing via a dry press release, the company got Raikkonen to do some more acting in a spoof kidnap plot in which he is taken by some heavies, wearing black hood and all, to a remote caravan where he is blackmailed to sign up for Makia before being sent on foot back to Monaco.

Nice one Kimi!

No comments: